In this paper, we focus on the innovative advanced data analysis dedicated for product owners in software development teams. The goal of our novel solutions is to increase cognition and decision making in rapid software development process. The major contribution of this work is the methodology and the tool that gathers the input raw data from the tools such as GitLab or SonarQube, and processes the data further (e.g., using Apache Kafka, Kibana, and Spark) to calculate and visualize more advanced metrics, product factors (e.g., in accordance to Quamoco model), and indicators, and to find correlations between them. Then, such high-level data are shown to product owners to increase their cognition, situational awareness, and decision-making capabilities. We have now implemented the proof-of-concept system which was positively validated by product owners using the real data from their projects.