“…Typically, a few components or factors account for 70-90% of the variation in these dependent variables. Studies using this approach have been conducted in Australia (Eiser et al, 1990;Rohrmann, 1994), Brazil (Nyland, 1993), Chile (Bronfman and Cifuentes, 2003), China (Jianguang, 1994), France (Bastide et al, 1989;Karpowicz-Lazerg and Mullet, 1993;Poumadere et al, 1995;Wiegman et al, 1995), Hong Kong (Keown, 1989), Hungary (Englander et al, 1986), Japan (Hinman et al, 1993;Kleinhesselink and Rosa, 1991), Norway (Teigen et al, 1988), Poland (Goszczynska et al, 1991), Sweden (Nyland, 1993;Sjöberg, 1999Sjöberg, , 2000, the United Kingdom (Eiser et al, 1990), and the United States (Fischhoff et al, 1997;Hinman et al, 1993;Slovic, 1987), often with similar results.…”