“…pesticides) people associate greater perceived risk with lower perceived benefit, and vice versa (Fischhoff, Slovic, Lichtenstein, Read, & Combs, 1978;McDaniels, Axelrod, Cavanagh, & Slovic, 1997;Slovic, Kraus, Lappe, & Major, 1991). For instance, the nature of the benefits gained from GM crops (e.g., micronutrient-rich food sources) may be qualitatively different from the nature of the risks (e.g., developing herbicide-resistant "superweeds"), but many people tend to see GM crops as high in risk and relatively low in benefit (cf., Gaskell, Bauer, Durant, & Allum, 1999;Raufaste, Finucane, & Slovic, 2000).…”