Risk Perceptions and Protective Behaviors: Evidence from COVID-19 Pandemic

Bundorf, M. Kate; DeMatteis, Jill; Miller, Grant; Polyakova, Maria; Streeter, Jailu L.; Wivagg, Jonathan

doi:10.3386/w28741

Cited by 15 publications

(12 citation statements)

References 24 publications

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“…In line with the above, the perceived risk of being infected with Ebola was positively related to travel avoidance [22]. The perception of COVID-19 infection risk and the risk of severe disease was related to reduced visits to restaurants, movie theaters, groceries, and the use of public transportation [26]. Eventually, perceived COVID-19 severity was related to the increased general self-isolation [24].…”

Section: Pandemic-related Emotions As Factors Of Consumer Isolation B...mentioning

confidence: 65%

“…Those authors evidenced that higher arousal and lower pleasure stemming from the infection threat may increase this isolation behavior. Other specific forms of isolation behavior related to the COVID-19 pandemic include staying at home [9], online shopping [12,13,15], avoiding eating in restaurants [15,26], avoiding visits to movie theaters and groceries [26], avoiding travel [14] and public transportation [8,27], using VR instead of traveling [15], "untact tourism" (i.e., minimized contact with other people during travels) [7], working out outdoors vs. in fitness clubs, using robot assistants vs. human assistants [10], or even negative attitudes to other ethnic groups [11]. On the other hand, consumers may react to the pandemic by feeling community with other people in the pandemic situation [16].…”

Section: Theoretical Backgroundmentioning

confidence: 99%

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Did the COVID-19 Pandemic Make Consumers Shop Alone? The Role of Emotions and Interdependent Self-Construal

2021

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The paper aims to assess the impact of the COVID-19 pandemic and possible future global epidemic events on shopping behavioral patterns. Specifically, the paper investigates consumer pandemic-related isolation behavior (which manifests itself via preference for shopping without leaving home, and avoiding contact with other people while shopping offline) as a consequence of consumer interdependent self-construal, with the mediating role of consumer pandemic-related emotions of disgust, fear for oneself, fear for others, and sadness. The results of two surveys conducted in different stages of the COVID-19 pandemic in Poland (October 2020, and January 2021, respectively) suggest two opposing indirect effects of interdependent self-construal on isolation behavior: a positive effect through disgust, and a negative effect through sadness. Additionally, a positive indirect effect through fear was visible in the second study. Moreover, two dimensions of interdependent self-construal (i.e., vertical and horizontal) are demonstrated to have opposing effects (a positive effect and a negative one, respectively) on pandemic-related disgust, and in turn on isolation behavior. The above results indicate that, in the context of the pandemic, consumer self-construal influences pandemic-related emotions, and in turn consumers’ tendency to isolate themselves. Implications for marketers and society were discussed from the perspective of economic and sustainability goals.

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Section: Pandemic-related Emotions As Factors Of Consumer Isolation B...mentioning

confidence: 65%

Section: Theoretical Backgroundmentioning

confidence: 99%

Did the COVID-19 Pandemic Make Consumers Shop Alone? The Role of Emotions and Interdependent Self-Construal

2021

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“…Individuals’ behaviors such as complying with preventive measures and vaccination are critical to combat the COVID‐19 pandemic and mitigate its impacts. Risk perceptions would be expected to influence individuals’ preventive and protective behavioral responses to COVID‐19 (Lestari & Ulfiana, 2021; Shmueli, 2021) and evidence thus far suggests that risk perceptions play an important role (Bundorf et al., 2021; de Bruin & Bennett, 2020)…”

Section: Introductionmentioning

confidence: 99%

Three dimensions of COVID‐19 risk perceptions and their socioeconomic correlates in the United States: A social media analysis

Qiao

Liang

et al. 2022

Risk Analysis

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Social media analysis provides an alternate approach to monitoring and understanding risk perceptions regarding COVID‐19 over time. Our current understandings of risk perceptions regarding COVID‐19 do not disentangle the three dimensions of risk perceptions (perceived susceptibility, perceived severity, and negative emotion) as the pandemic has evolved. Data are also limited regarding the impact of social determinants of health (SDOH) on COVID‐19‐related risk perceptions over time. To address these knowledge gaps, we extracted tweets regarding COVID‐19‐related risk perceptions and developed indicators for the three dimensions of risk perceptions based on over 502 million geotagged tweets posted by over 4.9 million Twitter users from January 2020 to December 2021 in the United States. We examined correlations between risk perception indicator scores and county‐level SDOH. The three dimensions of risk perceptions demonstrate different trajectories. Perceived severity maintained a high level throughout the study period. Perceived susceptibility and negative emotion peaked on March 11, 2020 (COVID‐19 declared global pandemic by WHO) and then declined and remained stable at lower levels until increasing once again with the Omicron period. Relative frequency of tweet posts on risk perceptions did not closely follow epidemic trends of COVID‐19 (cases, deaths). Users from socioeconomically vulnerable counties showed lower attention to perceived severity and susceptibility of COVID‐19 than those from wealthier counties. Examining trends in tweets regarding the multiple dimensions of risk perceptions throughout the COVID‐19 pandemic can help policymakers frame in‐time, tailored, and appropriate responses to prevent viral spread and encourage preventive behavior uptake in the United States.

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“…Yet, a growing literature (Jensen, 2010;Bursztyn, González and Yanagizawa-Drott, 2020;Bohren, Haggag, Imas and Pope, 2019) has shown that discrimination can be often rooted in inaccurate beliefs, in contrast with early models of statistical discrimination (Arrow, 1973;Aigner and Cain, 1977). Beliefs about the risks involved in different activities during the pandemic have been noisy (Bundorf, DeMatteis, Miller, Polyakova, Streeter and Wivagg, 2021;Bordalo, Burro, Coffman, Gennaioli and Shleifer, 2022). Stereotypes simplify the representation of groups, which can lead to systematic errors in judgment (Tversky and Kahneman, 1983;Bordalo, Coffman, Gennaioli and Shleifer, 2016).…”

Section: Introductionmentioning

confidence: 99%

Scapegoating and Discrimination in Times of Crisis: Evidence from Airbnb

Luca¹,

Pronkina²,

Rossi³

2022

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We present evidence that discrimination against Asian-American Airbnb users sharply increased at the start of the COVID-19 pandemic. Using a DiD approach, we find that hosts with distinctively Asian names experienced a 12 percent decline in guests relative to hosts with distinctively White names. In contrast, we do not see spikes in discrimination against Black or Hispanic hosts. Our results suggest that the rise in anti-Asian sentiment in 2020 translated to discrimination in economic activity, highlighting the ways in which scapegoating minority groups can shape markets. Our results also point to the role of platform design choices in enabling discrimination.

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Risk Perceptions and Protective Behaviors: Evidence from COVID-19 Pandemic

Cited by 15 publications

References 24 publications

Did the COVID-19 Pandemic Make Consumers Shop Alone? The Role of Emotions and Interdependent Self-Construal

Did the COVID-19 Pandemic Make Consumers Shop Alone? The Role of Emotions and Interdependent Self-Construal

Three dimensions of COVID‐19 risk perceptions and their socioeconomic correlates in the United States: A social media analysis

Scapegoating and Discrimination in Times of Crisis: Evidence from Airbnb

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