Introduction
Harm perceptions about tobacco products may influence initiation,
continued use, and cessation efforts. We assessed associations between adult
traditional tobacco product use and absolute harm perceptions of traditional
and alternative tobacco products. We also described the topics individuals
looked for during their last search for information, their beliefs about
chemicals in cigarettes/cigarette smoke, and how both relate to harm
perceptions.
Methods
We ran multivariable models with jackknife replicate weights to
analyze data from the 2015 administration of the National Cancer
Institute’s Health Information National Trends Survey
(N=3376).
Results
Compared to never users, individuals reported lower perceived levels
of harm for products they use. Among current tobacco users, ethnicity,
thinking about chemicals in tobacco, and information-seeking were all
factors associated with tobacco product harm perceptions. In the full
sample, some respondents reported searching for information about health
effects and cessation and held misperceptions about the source of chemicals
in tobacco.
Conclusions
This study fills a gap in the literature by assessing the absolute
harm perceptions of a variety of traditional and alternative tobacco
products. Harm perceptions vary among tobacco products, and the relationship
among tobacco use, information seeking, thoughts about chemicals in tobacco
products, and harm perceptions is complex. Data suggest that some
individuals search for information about health effects and cessation and
hold misperceptions about chemicals in tobacco products. Future inquiry
could seek to understand the mechanisms that contribute to forming harm
perceptions and beliefs about chemicals in tobacco products.