Risk-Reduction Strategy for Investing in Restaurant Stocks: A Portfolio Approach

Barber, Nelson; Barth, Sean; Blum, Shane C.

doi:10.1080/15378020.2011.548214

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2018

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“…Brand segment was determined based on the timing of payment in an eating place. Namely, restaurant brands that asked customers to pay after eating were categorized as full-service restaurants, while restaurants that required customers to pay before eating were categorized as limited-service restaurants (Barber et al, 2011).…”

Section: Methodsmentioning

confidence: 99%

Understanding the impacts of corporate social responsibility and brand attributes on brand equity in the restaurant industry

Lin

Chung

2018

Tourism Economics

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This study aims to understand how corporate social responsibility (CSR) toward food, environment, employment, and community affects the dimensions of brand equity. It also examines the roles of size, segment, and brand identity in the relationship between CSR and brand equity in the restaurant industry. A set of five surveys with hypothetical CSR situations was used. The results of analyses indicate that CSR has a positive impact on brand equity depending on brand size, segment, and identity as well as a type of CSR. This study suggests that restaurants’ social responsibilities should not be simplified with a single measure of CSR as each type of CSR builds a particular aspect of brand equity. Brand attributes such as brand size, segment, and identity also extend the understanding of the CSR-brand equity relationship.

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Section: Methodsmentioning

confidence: 99%