2024
DOI: 10.1177/00472816241262237
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Risk Revisited: The Role of Technical Communication in Negotiating Barriers to Effective Health Risk Messaging

Kathryn Lambrecht

Abstract: Social media, the pandemic, and environmental hazards have all played a role in shifting the landscape of risk communication. This paper takes a retroactive risk approach to study how COVID-19 messaging was shaped in the first 2 years of the pandemic. Using a corpus of 764 news releases from five health departments, I combine corpus analysis with coding based on government capacities to show that health departments highlighted public health data (surveillance) and risk guidance (governance), while downplaying … Show more

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