We explore the price dynamics of 16 representative records of USA Education Group stocks, encompassing two non-overlapping periods (before, during and after COVID-19). Based on information theory and cluster analysis techniques, our study provides insights into the disorder, predictability, efficiency, similarity and resilience/weakness considering the most diverse financial stakeholders. Our results show that nine assets were weak during the COVID-19 crisis (AACG, APEI, ATGE, CHG, LINC, LRN, PRDO, STRA and UTI). In this way, the most significant negative impact on their price dynamics was AACG (−6.617%), followed by LINC (−5.236%). Otherwise, the most significant positive effects on their price dynamics resulting from the COVID-19 crisis were TWOU (5.973%) and EDU (2.612%). Our findings contribute significantly to understanding price dynamics in the education sector, encompassing non-crisis and crisis periods and provide valuable information for financial risk management, highlighting the importance of considering financial assets’ efficiency and resilience/weakness during economic turbulence, such as the COVID-19 crisis.