Intense Group Behavior and Brand Negativity 2023
DOI: 10.1007/978-3-031-23456-9_3
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Rivalry and Group Behavior in Sport and Religious Brands

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Cited by 3 publications
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“…After verification of the benefit, people become interested in that decision, and as a result, an emotion called “enthusiasm” arises for them Interest is a necessary condition for great achievements and decisions (Elster, 2021). A common interest in the group can help reduce their deviation from the set goals (Havard et al, 2023).…”
Section: Theoretical Frameworkmentioning
confidence: 99%
“…After verification of the benefit, people become interested in that decision, and as a result, an emotion called “enthusiasm” arises for them Interest is a necessary condition for great achievements and decisions (Elster, 2021). A common interest in the group can help reduce their deviation from the set goals (Havard et al, 2023).…”
Section: Theoretical Frameworkmentioning
confidence: 99%