“…The evolution of social media innovations has made it possible for people to connect over the internet (Kushin and Kitchener, 2009). Speaking on the impact of the internet, Hern and Chaulk (2000, p. 114) commented “the power of internet is that it allows individuals to transcend all the restraints that make local community time‐consuming, inefficient, limited, limiting and frustrating”. One such technological phenomenon, blogging, has risen dramatically in just a short time span.…”