Education is the most powerful instrument that can be used to change the world. Business students of today are future executives in companies and governments. Therefore, their education for sustainability needs to be carefully considered. Education for sustainability in higher education has gained strongly increasing attention. The purpose of this paper is to describe the components of a sustainability education: (1) university management (2) academics and pedagogies and (3) students, with specific focus on students in business management/marketing. Using the "Responsibility assignment matrix (RACI MATRIX)" we describe responsibility of these three components for activities supporting education for sustainability. This article also argues that education for sustainability is urgently needed to provide but also describe barriers for change in higher education for sustainable development.