“…Since their beginning more than three decades ago, they have been the subject of numerous research works across various domains such as statistics (Van der Heijden et al, 1996; Wedel, 2002), market segmentation (Dillon & Kutnar, 1994; Gupta & Chintagunta, 1994; Kamakura et al, 1994; Wedel & Kamakura, 2012), computer vision (Theis & Bethge, 2015; X. Wang et al, 2020), economics (Mazza et al, 2017; Wang et al, 1998) and social sciences (Gormley & Murphy, 2010). There has been a growing interest recently in developing the MoE of univariate regression models based on non‐normal distributions as efficient tools for handling non‐linear regression problems and model‐based clustering of skewed and heavy‐tailed distributed regression data; see, for example, Nguyen and McLachlan (2016), Chamroukhi (2016), Chamroukhi (2017) and Mirfarah et al (2021). For the multivariate response, Dang and McNicholas (2015) have proposed MoE of classical MTR models (hereafter called MoE‐MTR) by modelling the mixing proportions as a function of some covariates.…”