The UAV industry has witnessed an unprecedented boom in recent years. Among various kinds of UAV platforms, the vertical take-off and landing (VTOL) aircraft with fixed-wing configurations has received more and more attention due to its flexibility and long-distance flying abilities. However, due to the fact that the advance ratio of regular propeller systems during the cruise phase is significantly higher than that during the VTOL phase, a variable-pitch propeller system is proposed and designed which can be applied without additional propulsion mechanisms during both flying stages. Thus, a VTOL aircraft platform is proposed based on the propulsion system constructed of variable-pitch propellers, and appropriate control manners are precisely analyzed, especially during its VTOL phase. As a basic propulsion system, a nonlinear model for variable-pitch propellers is constructed, and an optimization-based control allocation module is developed because of its multi-solution and high-order characteristics. Finally, the objective function is designed according to the stability and energy consumption requirements. Simulation experiments demonstrate that the proposed controller is able to lower energy consumption and maintain the stability of the aircraft while tracking aggressive trajectories for large-scale VTOLs with noises at the same time.