2022
DOI: 10.1177/1063293x221102205
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Robust product line pricing under the multinomial logit choice model

Abstract: Incorporating consumer choice behavior into a product line design optimization model enhances the understanding of consumer choices and improves the opportunities to increase profit. Most product line optimization problems assume that parameters are precisely known in consumer choice model. However, the decision maker does not precisely know the model parameters because of insufficient sample data, measurement problems, and other factors. We investigate the problem of establishing robust product line pricing u… Show more

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References 29 publications
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