Role and positioning of reward based crowdfunding in the funding of technological innovation projects – viewpoint of entrepreneurial financing experts

Katona, Viktória

doi:10.14267/veztud.2019.05.02

Cited by 3 publications

(3 citation statements)

References 17 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Our research shows that most of the product-based campaigns were run as rewardbased. This is in accordance with the research done on the reward structure showing that crowdfunded product innovations are often handed out as rewards to backers (Bi et al 2019;Katona 2019). In the second dimension, the benefit for sustainable retail, which could be captured out of the information gathered, was described briefly.…”

Section: Research Resultssupporting

confidence: 89%

Crowdsourcing in Sustainable Retail—A Theoretical Framework of Success Criteria

Konhäusner

2021

JRFM

View full text Add to dashboard Cite

Current research about crowdsourcing covers industries like food systems or logistics, leaving out the possible impact of crowdsourcing on sustainable retail. The debate about the sustainable impact of different industries is ongoing, especially discussing the adaption to the Sustainable Development Goals of the United Nations critically. This paper examines the influence of crowdsourcing on the sustainable aspects of retailing by applying a theoretical derivation as well as an empirical observation. After theoretically discussing the linkage between crowdfunding as a crowdsourcing category and sustainable retail utilizing a literature review, a theoretical framework employing the grounded theory approach is constructed. A total of 24 crowdfunding campaigns aiming at the market introduction of new products or services, each worth over 5 million USD funding volume and run on international crowdfunding platforms, have been taken into consideration. The outcome of the analysis is a theoretical framework presenting three different categories, in which successful crowdfunding campaigns impacting sustainable retail excel: sustainable economic behavior, sustainable community management and sustainable market adaptation. The derived model contributes to the theoretical discussion about the impact of crowdfunding and assists practitioners in reflecting about their approach and goal setting prior to and while crowdfunding.

show abstract

Section: Research Resultssupporting

confidence: 89%

Crowdsourcing in Sustainable Retail—A Theoretical Framework of Success Criteria

Konhäusner

2021

JRFM

View full text Add to dashboard Cite

show abstract

“…As the need for intermediaries disappeared, crowdfunding platforms emerged to connect the parties involved (Kuti -Madar asz 2014). Another significant feature of this new phenomenon is that it can be an effective alternative for financing (new) businesses (Mulcahy 2013;Paschen 2017)often with better terms than traditional solutions (Katona 2019).…”

Section: Literature Reviewmentioning

confidence: 99%

Demand and supply sides of the crowdfunding ecosystem: The case of Kickstarter campaigns and potential Hungarian investors

Szabó

Szász

Szedmák

2021

SocEc

View full text Add to dashboard Cite

Crowdfunding is a disruptive innovation and has provoked interest as a new way of raising finance. The objective of our research was to analyse both the demand and supply sides of the crowdfunding ecosystem. The study used two methods. The first was a database analysis of 259,114 Kickstarter campaigns. The second was a survey on public awareness of crowdfunding in Hungary, from the perspective of 132 potential investors. The findings suggest several success factors that may be useful for campaign launchers: (1) appealing project presentation; (2) diverse pool of rewards; (3) realistic set of funding goals; (4) appropriate categories and sums of pledges; and (5) frequent communication and satisfactory information about the campaign. Furthermore, the study revealed the differences between the potential investors' expectations and the reality of crowdfunding practices.

show abstract

“…One factor contributing to this complexity is diverse views and perspectives of managers in managing change (San Cristóbal, Carral, Diaz, Fraguela & Iglesias 2018). However, Katona (2019) and Petitjean (2016) proposes a framework of assessing project implementation from the aspects of meeting goals, innovativeness, success, efficiency and customer satisfaction. Kardes (2020) reiterates effectiveness and efficiency is a reliable parameter for evaluating project implementation.…”

Section: Implementation and Sustainability Of Projectsmentioning

confidence: 99%

Implementation, Stakeholders` Participation and Sustainability of Public Projects in Kenya: A Conceptual Framework

Njue¹,

Mulwa²,

Kyalo³

et al. 2021

JSD

View full text Add to dashboard Cite

Many public organizations are faced with numerous constraints that limit optimum and sustainable realization of their long-term aspirations. Similarly, implementation of public projects is often hampered by rigid bureaucracies that often edge out good opportunities for public and stakeholders to contribute to sustainable decisions. In response, most of innovative public organizations are quickly formulating guidelines and procedures for integrating stakeholders in project decisions making for greater responsiveness and sustainability. However, many public projects never live to full realization of sustainable changes. Questions arise on the strategies employed to ensure inclusive stakeholder participation in sustainable project implementation. Whereas the conceptualization of project sustainability is abstractly defined in literature, studies have linked implementation strategies to sustainability outcomes. But projects are implemented in very dynamic contexts. Hence the need for case-based evaluation of how project implementation connects to sustainability. Despite the indications that stakeholder participation can play a dualistic role in project sustainability, past empirical studies have assessed stakeholders` participation from linear perspective. This study seeks to fill the knowledge gaps by investigating the interaction between stakeholders` participation and the relationship between implementation and sustainability of public projects in Kenya.

show abstract

Role and positioning of reward based crowdfunding in the funding of technological innovation projects – viewpoint of entrepreneurial financing experts

Cited by 3 publications

References 17 publications

Crowdsourcing in Sustainable Retail—A Theoretical Framework of Success Criteria

Crowdsourcing in Sustainable Retail—A Theoretical Framework of Success Criteria

Demand and supply sides of the crowdfunding ecosystem: The case of Kickstarter campaigns and potential Hungarian investors

Implementation, Stakeholders` Participation and Sustainability of Public Projects in Kenya: A Conceptual Framework

Contact Info

Product

Resources

About