Role conceptions of university communicators: A segmentation analysis of communication practitioners in higher education institutions

Volk, Sophia Charlotte; Vogler, Daniel; Fürst, Silke; Schäfer, Mike S.; Sörensen, Isabel

doi:10.1016/j.pubrev.2023.102339

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2024

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Cited by 5 publications

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Enhancing Scientific Communication Through Information Visualization: A Proposal for a Multimodal Platform

Pereira,

Azevedo,

Araújo

2024

Lecture Notes of the Institute for Computer Sciences, Social Informatics and Telecommunications Engineering

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Enhancing Scientific Communication Through Information Visualization: A Proposal for a Multimodal Platform

Pereira,

Azevedo,

Araújo

2024

Lecture Notes of the Institute for Computer Sciences, Social Informatics and Telecommunications Engineering

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Support and core? The changing roles of communication professionals in higher education institutions

Sataøen,

Lövgren

2024

Public Relations Review

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The plurivocal university: Typologizing the diverse voices of a research university on social media

Volk,

Vogler,

Fürst

et al. 2024

Public Underst Sci

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Science communication has diversified in the wake of the digital transformation of communication and media ecosystems. Social media enable universities, but also academics and institutions affiliated with them, to expand their communication. This leads to increasing plurivocality of universities, yet the many different voices remain largely unexplored. This study develops a typology to conceptually distinguish eight voices by their representational role, hierarchical embeddedness, type, and affiliation. Based on a quantitative content and social network analysis of more than 600 Twitter accounts linked to a research university, it identifies six types of voices empirically. The study compares interactions among these voices, showing differences between central and decentral, as well as institutional and individual voices, and highlighting closer exchanges between voices within the same disciplinary communities. It also examines topics and tonality, revealing that decentral institutional voices engage most in science-related topics, and that only current and former students express critical views.

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Role conceptions of university communicators: A segmentation analysis of communication practitioners in higher education institutions

Cited by 5 publications

References 50 publications

Enhancing Scientific Communication Through Information Visualization: A Proposal for a Multimodal Platform

Enhancing Scientific Communication Through Information Visualization: A Proposal for a Multimodal Platform

Support and core? The changing roles of communication professionals in higher education institutions

The plurivocal university: Typologizing the diverse voices of a research university on social media

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