Role model advocacy for sustainable transport

Hanna, Paul; Kantenbacher, Joseph; Gößling, Stefan

doi:10.1016/j.trd.2017.07.028

Cited by 32 publications

(32 citation statements)

References 69 publications

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“…Numerous studies have shown that consumers are largely unwilling to voluntarily change their air travel behaviour due to environmental concern (e.g., Hares et al 2010;Miller et al 2010), a conundrum now widely explained as an exemplar of the attitude-behaviour gap that can often inhibit pro-environmental behaviour (Cohen et al 2016;Kroesen 2013). Voluntary behaviour change approaches in their own right have been heavily critiqued, wherein they are viewed as trapped within a neoliberal framing (Hanna et al 2017), which devolves responsibility to consumers and the market, thereby absolving governments of the need to stimulate structural change through harder regulation (Barr et al 2011).…”

Section: Introductionmentioning

confidence: 99%

Public attitudes about climate policy options for aviation

Kantenbacher

Hanna

Cohen

et al. 2018

Environmental Science & Policy

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Section: Introductionmentioning

confidence: 99%

Public attitudes about climate policy options for aviation

Kantenbacher

Hanna

Cohen

et al. 2018

Environmental Science & Policy

Self Cite

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“…Within the field of social marketing, commercial marketing techniques such as role model and celebrity endorsement have been leveraged to provide solutions to social problems (Hall, ; Hanna, Kantenbacher, Cohen, & Gössling, ). To overcome negative meanings associated with public transport, governments could use role model advocacy and celebrity endorsement to focus on socially organised habits, routines, and other shared practical understandings (Luzecka, ; Cetina, Schatzki, & von Savigny, ) that could then induce changes to cultural and social norms in the wider society (Hanna et al, ).…”

Section: Resultsmentioning

confidence: 99%

“…For example, to overcome the negative meanings (both personal and socio-cultural) associated with public transportation, emphasis should be given to providing material elements that will make the use of public transport less inconvenient and more productive or materials that signal high quality transit (Cass & Faulconbridge, 2016). Within the field of social marketing, commercial marketing techniques such as role model and celebrity endorsement have been leveraged to provide solutions to social problems (Hall, 2014;Hanna, Kantenbacher, Cohen, & Gössling, 2018 (Hanna et al, 2018).…”

Section: Discussionmentioning

confidence: 99%

A theories of practice perspective in understanding barriers to sustainable commuting: The case of United Arab Emirates

Iyanna

Bosangit

Lazell

et al. 2019

J of Philanthropy and Mktg

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A critical step to mitigate climate change is to reduce automobile pollution emissions. The transportation sector produces 23% of world energy‐related CO2 emissions with three quarters of the emissions coming from road transport, specifically passenger cars and light‐duty trucks. The daily commute constitutes a significant portion of the traffic demand in cities, as people's use of private cars remains an integral part of daily life. Using theories of practice, this paper investigates the range of elements (meanings, competencies, and materials) that collectively shapes the practice of daily commuting. Adopting a qualitative approach, the research comprises 21 interviews with United Arab Emirates residents. Our findings reveal two major insights: (a) “meanings” play a more dominant role in shaping the practice of daily commuting; thus, competencies and materials are integrated in a way that addresses these meanings, and (b) practices are simultaneously interconnected with other practices and often compete for the finite resources of consumers. The paper provides insights to the barriers to sustainable commuting practices and outlines significant opportunities for intervention.

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“…They practice sustainable consumption to feel connected with other members [69]. Drawing on prior studies [70][71], promoting general sustainable product through endorser share a positive correlation.  Sources Credibility: Sources credibility reflects advertising value, and the advertisement accumulated from the evaluation discussed by peer on social media [72].…”

Section: B Literature Reviewmentioning

confidence: 94%

“…The inclusion of intertextuality is a highly effective method of articulating messages and the ability to affect consumers' emotion [55]. In a separate attempt, [56] suggested that involvement of celebrities is the best way of conveying sustainable message as they can be aspirational role model and more influential than politicians. In Malaysia, consumers can be easily persuaded and think positively when making decisions related with green products [57].…”

Section: B Literature Reviewmentioning

confidence: 99%

The Influences of Parasocial Relationship and Sources Credibility in Promoting Sustainable Fashion in Social Network Sites

Hasbullah¹,

Sulaiman²,

Mas’od³

2020

IJEAT

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Fashion industry is the second most polluted industry in the world that has caused social and environmental issues. Pointing to the fact, sustainable fashion has been designed to reduce pollution and to improve working conditions in the industry. Concurrently, many consumers have claimed that they are concerned about the impact of major fashion brands on the planet. However, beyond the concerned, the market share produced on this fashion concepts are still lagging. In reaching potential consumers, advertisement via social network sites (SNS) appears to be the most effective medium to reach them. Due to this reason, this study designed the most persuasive ways of promoting sustainable fashion advertising. By engaging the Persuasion Knowledge Model (PKM), this conceptual paper demonstrates the relationships between parasocial relationship, sources credibility, and sustainable fashion consumption. This study proposes three hypotheses based on the growth of sustainable fashion within the Malaysian context. As this study will involves with quantitative analysis, the researchers will employ the PLS software for data analyses in future. Although the sustainable fashion scene in Malaysia is still slow, its growth is promising. The findings can be leveraged to gain deeper understanding on how to create effective digital advertising with the implementation of persuasive knowledge, parasocial relationships, and sources credibility. Accordingly, the study outcomes contribute to various practical implications that may be beneficial for marketing, policy making, and non-governmental action aimed at stimulating sustainable fashion consumption from a dyadic perspective.

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Role model advocacy for sustainable transport

Cited by 32 publications

References 69 publications

Public attitudes about climate policy options for aviation

Public attitudes about climate policy options for aviation

A theories of practice perspective in understanding barriers to sustainable commuting: The case of United Arab Emirates

The Influences of Parasocial Relationship and Sources Credibility in Promoting Sustainable Fashion in Social Network Sites

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