“…To economists, agricultural technology adoption decisions should be the outcome of individuals' optimization of expected utility or profit, where returns are a function of land allocation, the production technology, the costs of inputs, prices of outputs, and the markets in which those prices are realized and obtainable (Feder, Just, and Zilberman 1985). Recent literature that has focused on physical output, or imputed a shadow value to unmarketed physical output, implicitly assumes that output can either be stored or sold at a profitable price (Evenson and Gollin 2003;Smale and Olwande 2014;Asfaw, Di Battista, and Lipper 2016;Emerick et al 2016;Jutzi and Rich 2016;Njeru, Mano, and Otsuka 2016;Verkaart et al 2017). If outputs are instead difficult to sell or store, this could explain why the adoption of so many high-yielding varieties remains low.…”