Role of Brand Position in Indian Automobile Industries

Abstract

The riches of the vehicle industry is inextricably related to the entire health of the economy, rather just replaceable profits and customer confidence. There were no automobile manufacturers in India 80 years ago, hence there was no Indian automobile market. There were a few imported autos in India. Following independence, the government began efforts to develop a vehicle industry. At first, India’s automobile industry advanced at a snail’s pace. The situation now, however, is very different. Our country’s car market is extremely diverse. With 11 autos per thousand people and 32 two-wheelers per thousand people, India today has one of the lowest vehicular solidities in the world. This is quite low in contrast to other similar economies. The globalisation of the car industry is hastening the formation of new alliances and the entry of new manufacturers. In the automobile industry, not just in terms of sourcing whole vehicles and components, but also in terms of markets, modernization has never been more rapid. As a result, the cast of players in the global automobile business continues to expand.