Role of Breast Cancer Awareness Advertising Educational Messages in Educating Women to Develop a Precautionary Behavior

Abstract

Abstract
 Breast cancer is a burning female health related issue and constantly increasing the threat for women around the globe. This study intends to analyze the power of an educational intervention in form of educational message on television to educate Pakistani women in order to improve their attitudes in adoption of precautionary behavior. The effects of these educational communication strategies are recorded by using the quantitative survey technique and a close ended questionnaire was distributed among the female respondents. A total of 300 women of Lahore Pakistan aged 20-40 were selected. Breast cancer awareness advertising educational message have been disseminated on television by Shaukat Khannum Cancer Hospital have been watched by respondents every year on television are intended to make women aware about the early diagnosis and the results reveal that these educational campaigns are not significantly educating women to develop a precautionary behavior in order to self-examine or tend them toward precautionary measures. Women are aware of breast cancer issues but still not clear about self-examination and consequences of delay in diagnosis of this fatal disease.

Women s' perception on role of breast self-examination in early breast cancer detection

“…The main source of information in the current study about breast cancer was through electronic media (37.5%), friends (20.8%), and health workers (34.1%). A study conducted in Pakistan revealed social and electronic media as a significant source of information about breast cancer and breast selfexamination [26] . The role of health professionals and electronic media would be pivotal in this context [27] .…”

The Impact of Climate Change Coverage on Public Adherence towards Health Threat: An Empirical Validation of the Health Belief Model

“…Media and its influence on how people evaluate think, and the act of citizenry towards climate change is a fertile area of research (Eurobarometer, 2009;Lorenzoni & Hulme, 2009;Ryghaug, Holtan Sørensen, & Naess, 2011;Wei, Zhu, Marinova, & Wang, 2017). In Pakistan, many studies have been conducted to examine the role of media in motivating people to adapt to pro-healthy behavior (Hingorjo & Memon, 2019;Iftikhar, Aziz, & Yousaf, 2019;Iftikhar & Mughal, 2017;Obregón et al, 2009;Raza et al, 2020). However, in Pakistan, media give marginal coverage to human development issues such as health, environment, and pollution (Kamboh & Yousaf, 2020).…”

Role of Public Service Awareness Messages in Developing Precautionary Attitude towards Breast Cancer Detection Among Pakistani Women

“…Pakistani women between aged 20-40 years showed a significant relationship between detection of breast cancer. Advertising educational message that are being broadcasted by television during a specific period of time (Iftikhar, Aziz & Yousaf, 2019).…”

“…The aim of present study is determined at finding the awareness of breast cancer among women and precautionary measures of breast cancer in women and also measuring the behavioral intention of women after watching Public Service Awareness Messages about breast cancer. (Iftikhar, Aziz & Yousaf, 2019). Furthermore it is required to know the need of improvement in the health related advertisements, especially focuses on the major disease that is breast cancer because it became very common in society.…”