Role of careful customer need assessment in product innovation management—empirical analysis

Kärkkäinen, Hannu; Elfvengren, Kalle

doi:10.1016/s0925-5273(02)00245-1

Cited by 50 publications

(32 citation statements)

References 22 publications

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“…This research advances the literature by providing the crucial theoretical foundation for conceptualising and operationalising two ways in which II and EI work together. This research adds to the literature by demonstrating that complementary integration between II and EI is crucial for product innovation, which is an important performance dimension often ignored by production and supply chain literature (Kärkkäinen & Elfvengren, 2002).…”

Section: Discussionmentioning

confidence: 79%

The combined effects of internal and external supply chain integration on product innovation

Wong

Boon‐itt

2013

International Journal of Production Economics

169

145

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This research examines the individual and combined effects of internal integration (II) and external integration (EI) on product innovation. Two combined effects-balanced integration and complementary integration-are examined. Based on ambidexterity theory, the combined effects of II and EI are theorised to facilitate exploration and exploitation of external and internal knowledge, and subsequently improve product innovation. Our analysis of survey data from the Thai automotive industry ascertains that EI and complementary integration are positively associated with product innovation, but II and balanced integration are not associated with product innovation.This research is the first to provide novel insights into how exploration and exploitation of external and internal knowledge can be facilitated by internal and external integration, and their complementary effects on product innovation, which was previously less understood. Our findings provide managerial insights for firms involved in supply chain integration implementation.

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Section: Discussionmentioning

confidence: 79%

The combined effects of internal and external supply chain integration on product innovation

Wong

Boon‐itt

2013

International Journal of Production Economics

169

145

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“…Previous studies have validated that judicious evaluation of customer needs results in successful product development [23]. The increasing importance of customer has resulted in development of customer-related marketing approaches.…”

Section: Analyzing Customer Needs Using Group Decision Theoriesmentioning

confidence: 99%

Evaluating Internet Information Search Channels Using Hybrid MCDM Technique

Khatwani

Anand

Kar

2015

Swarm, Evolutionary, and Memetic Computing

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Abstract. The evolution of technology has fragmented the market which has resulted in media proliferation. The frequent emergence of various media channels have enabled marketers and agencies to devise alternative methods to engage with consumers. The major challenge for marketers is to be informed about consumer preferences by identifying where the online consumers prefer to search pre-purchase information about the products to maximize the benefits of marketing. This study highlights methodology for group decision support for selecting an appropriate marketing channel using multiple criteria decision making (MCDM) based on context specific requirements. Firstly the influencing factors of consumer information search have been identified through literature review. Further we have used hybrid MCDM technique for ranking different alternatives. The fuzzy analytical hierarchy process (AHP) for group decision making has been used to identify relative importance of consumer search factors and TOPSIS has been used to evaluate different marketing channels. The approach is illustrated through case study.

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“…In another scenario where organizations react to changing requirements by modifying design specifications, undesirable delays in schedules can be resulted. The situation was identified in a study by Kärkkäinen and Elfvengren [9] as self-reinforcing ''vicious" cycles in product development processes.…”

Section: The Issue Of Dynamic Customer Requirementsmentioning

confidence: 99%

“…It was found in an empirical analysis that a series of managerial problems could be resulted when the assessment of future customer needs has not been given adequate attention [9]. Design specifications based on customers' future needs can reduce design iterations and reworks, as indicated by Kärkkäinen et al [5].…”

Section: The Significances Of Dynamic Customer Requirementsmentioning

confidence: 99%

Management and forecast of dynamic customer needs: An artificial immune and neural system approach

Chong¹,

Chen²

2010

Advanced Engineering Informatics

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Role of careful customer need assessment in product innovation management—empirical analysis

Cited by 50 publications

References 22 publications

The combined effects of internal and external supply chain integration on product innovation

The combined effects of internal and external supply chain integration on product innovation

Evaluating Internet Information Search Channels Using Hybrid MCDM Technique

Management and forecast of dynamic customer needs: An artificial immune and neural system approach

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