“…Strong coupling between molecules and quantum plasmons in nanocavities leads to the formation of hybrid plasmon–molecule states: polaritons, or more specifically, plexcitons . These new states manifest distinct features compared to the original states, − potentially resulting in modified chemical/photochemical reactivity − and relaxation dynamics, , along with other coherent processes. , Modeling accurately the molecules, nanostructures and their coupling is of the utmost importance to support the experimental advances. Coupling descriptions proper for resonant optical cavities, such as using the molecular dipole only, , should be amended − when the coupling affects the molecule on a submolecular level. ,, …”