Role of Culture in Designing Apparels: An Empirical Study in the Contemporary Fashion Perspective

Abstract

This study examines the role of culture in the design of apparel in the contemporary fashion industry. Using an empirical research approach, data was collected from a sample of fashion designers and consumers in order to investigate the ways in which culture influences apparel design and consumer preferences. The findings indicate that cultural factors such as history, tradition, values, and beliefs play a significant role in the design of apparel. The results also suggest that consumers are more likely to purchase apparel that reflects their cultural identity and values. Moreover, the study reveals that fashion designers are increasingly incorporating cultural elements into their designs in order to appeal to diverse consumer groups. Overall, the study highlights the importance of cultural factors in shaping the fashion industry and provides insights into the ways in which fashion designers and consumers navigate cultural influences in the design and consumption of apparel. The researcher had considered people from fashion industry to know the role of culture in designing apparels and found that designers often draw inspiration from cultural elements and incorporate them into their designs to appeal to local and global consumers, Fashion designers incorporates cultural symbols and imagery in their designs and Culture in apparel design, particularly in the context of globalization and increasing cultural exchange.