Role of human resources in the tourism industry with special reference to Jammu and Kashmir

Ganie, Showkat Ahmad; Dar, Muzaffar Ahmad

doi:10.5937/turizam24-23331

Turizam

2020

DOI: 10.5937/turizam24-23331

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Role of human resources in the tourism industry with special reference to Jammu and Kashmir

Showkat Ahmad Ganie¹,

Muzaffar Ahmad Dar²

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Cited by 3 publications

References 9 publications

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The effects of Bollywood film-induced tour guiding on revisit intentions and destination image

Morrison,

Batabyal,

Rawal

et al. 2024

Journal of Vacation Marketing

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Film-induced tour guiding is evolving as a hybrid of storytelling and information and communication technologies. It is a contemporary approach to tour guiding with the sharing of visual, vocal, and celebrity effects via audiovisual clips before and on-site during tours. The main purpose of this research was to investigate the impacts of film-induced tour guiding with a specific focus on Bollywood movies. A mixed-method research design was followed by employing qualitative and quantitative analysis methods. Structural equation modeling revealed that celebrity and vocal effects, and destination image had positive and significant impacts and highlighted the influence of Bollywood stars, storytelling, and destination perceptions in shaping revisit intentions. The findings offer vacation marketers several suggestions on how to augment film-induced tourism and tour-guiding effectiveness.

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The effects of Bollywood film-induced tour guiding on revisit intentions and destination image

Morrison,

Batabyal,

Rawal

et al. 2024

Journal of Vacation Marketing

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Index of destination attractiveness: A quantitative approach for measuring tourism attractiveness

Naser¹,

Chaudhary²

2021

Turizam

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The common perceptions about tourist destinations often hold even in the absence of facts and evidences. This research is an attempt to analyze the ground behind generic perceptions about tourism attractiveness of Kashmir valley. This has been done through primary survey of most important stakeholders; the visiting tourists. The data collected from 370 tourists has been used to deconstruct tourism attractiveness into different parameters and an Index of Destination Attractiveness has been prepared to understand the importance of each parameter to overall attractiveness. The evidences support the common perception that natural attractions play very important role in tourism attractiveness of valley but valley lacks other tourism motivators and falls short on most of the hygiene factors. These findings can be used to increase the attractiveness of valley by working on weak areas and the Index developed for the study can be used as a standard tool for continuous monitoring of attractiveness.

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Analysis of challenges of private tour operators in developing successful business: Case study of Assam

Sarmaha¹,

Goswami²

2021

Turizam

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Assam, the premier North Eastern state of India, has a long history of hosting wildlife tours inside its world famous Kaziranga National Park since 1904. Tour operators operating from the state have been carrying millions of domestic and international tourists annually to various destinations of Assam and its adjacent states of North East India. At present, around seventy Government of Assam recognised Private Tour Operators and one Government tour operator under Assam Tourism Development Corporation are providing valuable services to the tourists visiting this part of the country. The present study intends to study the challenges faced by the Private Tour Operators of Assam and also to try to put forward few suggestions for the improvement of their business conditions. The research work is mostly based on primary data collected during the interactions with the officials of the Private Tour Operators of Assam and few secondary data are also gathered from various printed and online publications, records of the Directorate of Tourism-Assam and various research publications. The research results determined the existence of many challenges that Private Tour Operators need to deal with while operating from this remotest part of India. It is expected that the research results will help the Private Tour Operators of Assam in finding solutions to some of their problems and thereby improving their business conditions. This study is also believed to serve the state tourism department and policymakers to formulate plans for the development of tour operators in particular and tourism in general for the state.

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Role of human resources in the tourism industry with special reference to Jammu and Kashmir

Cited by 3 publications

References 9 publications

The effects of Bollywood film-induced tour guiding on revisit intentions and destination image

The effects of Bollywood film-induced tour guiding on revisit intentions and destination image

Index of destination attractiveness: A quantitative approach for measuring tourism attractiveness

Analysis of challenges of private tour operators in developing successful business: Case study of Assam

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