Role of Internal Marketing on Employees’ Perceived Job Performance in an Asian Integrated Resort

Ieong, Chi Ying; Lam, Desmond

doi:10.1080/19368623.2015.1067664

Cited by 32 publications

(25 citation statements)

References 74 publications

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“…Thirdly, airline management needs to pay more attention to satisfying employee's needs in order to enhance their job satisfaction. In particular, airlines should focus on the training and professional development of cabin crew to improve their skills and knowledge needed for superior customer service (Leong and Lam, 2016). Providing sufficient training to employees assists them in realising their strengths and weaknesses (Chen and Chen, 2012).…”

Section: Theoretical Implicationsmentioning

confidence: 99%

Internal marketing, employee satisfaction and cultural congruence of Gulf airlines

Chen

Huang

Pak

et al. 2020

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Purpose Little empirical research has examined the role of culture on the internal marketing-employee satisfaction (ES) relationship, and even fewer studies focus on this subject in the airline sector. This paper aims to assess whether culture moderates the contribution of internal marketing to the satisfaction of employees from Gulf Cooperation Council (GCC) airlines. Design/methodology/approach The investigation is conducted via a structured questionnaire with 310 cabin crew members who work at three GCC airlines. Multi-group analysis was used within SmartPLS 3.0 to measure whether the impact of internal marketing on ES is moderated by cultural congruence. Findings The results reveal the practice of internal marketing contributes to ES in GCC airlines, while cultural congruence moderates the direct relationship between internal marketing and the satisfaction of airlines’ employees. The results indicate that airlines need to satisfy the cultural needs of employees to increase their satisfaction for successful internal marketing practice. Originality/value This study contributes towards assessing the moderation effects of cultural congruence on internal marketing practice in the airline sector. It contributes to the current literature on aviation research, as well as specific managerial implications for the airlines and managers to achieve higher competitiveness.

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Section: Theoretical Implicationsmentioning

confidence: 99%

Internal marketing, employee satisfaction and cultural congruence of Gulf airlines

Chen

Huang

Pak

et al. 2020

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“…Likewise, Bermúdez-González et al 2016identified three IM components: internal value exchange, internal communication, and training. Moreover, Ieong and Lam (2016) proposed five dimensions of IM: vision, communication, overall development, job training, and reward system. IM is a multidimensional concept (Bermúdez-González et al, 2016;Han &Ahn, 2014;Huang & Rundle-Thiele, 2014;Jeong& Lam, 2016;Joung et al, 2015;Kim & Chung, 2014;Yi and Yi, 2012).…”

Section: The Components Of Immentioning

confidence: 99%

The Role of Internal Marketing in Korea’s Public Medical Sector

Hui¹,

Bang²,

Sun³

2020

JMM

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“…Meanwhile, Ieong and Lam (2016) offered five sub-elements of internal marketing, following elements: vision, overall development, communication, job training, and reward system. Through consideration of these previous studies, we employed three elements of internal marketing: communication, empowerment, reward.…”

Section: Literature Reviewmentioning

confidence: 99%

The Effect of Internal Marketing on Competitive Advantage as Organizational Coaching – The Mediating Effect of Service Innovation

2020

JSMS

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This study aims to examine the relationship between internal marketing and competitive advantage in the organizational coaching approach to gain competitive advantage in Korea. We construct the sub-elements of internal marketing that are communication, compensation, and empowerment, and identify the relationships among internal marketing, service innovation and competitive advantage. To accomplish the purpose of this study, we conducted a questionnaire survey of 220 employees working in three branches of the Korea Health Care Association and collected the data and verified the hypotheses through SPSS and AMOS analysis. As a result, internal marketing has a significant positive influence on service innovation and directly affect competitive advantage as organizational coaching. However, the effect of internal marketing on service innovation did not support. In other words, there is no mediating effect of service innovation on the relationship between internal marketing and competitive advantage. These results suggest that internal marketing enhances competitive advantage as a role of organizational coaching. Therefore, this paper suggests practical implications for public hospital managers, including private hospital managers, from a management perspective.

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Role of Internal Marketing on Employees’ Perceived Job Performance in an Asian Integrated Resort

Cited by 32 publications

References 74 publications

Internal marketing, employee satisfaction and cultural congruence of Gulf airlines

Internal marketing, employee satisfaction and cultural congruence of Gulf airlines

The Role of Internal Marketing in Korea’s Public Medical Sector

The Effect of Internal Marketing on Competitive Advantage as Organizational Coaching – The Mediating Effect of Service Innovation

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