2021
DOI: 10.53819/81018102t2014
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Role of International Celebrity Events Destination Promotion on Tour Firms Performance in Nairobi City County, Kenya

Abstract: Events are crucial for development of destinations across different parts of the world since they possess important social, cultural, and economic outputs. International celebrity events provide additional destination attraction and they create a sustainable tourism industry across many parts of the world. Despite research in recent times in events gaining tremendous interest among scholars and emerging as a crucial area of study, little is known on how international celebrity events hosting influences tour fi… Show more

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Cited by 3 publications
(3 citation statements)
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“…The findings was in support of Kamau (2013) who established that was a significant relationship between buyer-supplier relationships and organizational performance. The findings are also in support of Wachiuri, Waiganjo and Oballah (2015) who conducted a study on the role of supplier development on organizational performance of manufacturing industry in Kenya.…”
Section: Supplier Partnership On Organizational Performancesupporting
confidence: 79%
“…The findings was in support of Kamau (2013) who established that was a significant relationship between buyer-supplier relationships and organizational performance. The findings are also in support of Wachiuri, Waiganjo and Oballah (2015) who conducted a study on the role of supplier development on organizational performance of manufacturing industry in Kenya.…”
Section: Supplier Partnership On Organizational Performancesupporting
confidence: 79%
“…According to this theory, people are more influenced by their parents than friends and peers, and gender socialisation refers to learning behaviours and attitudes that are appropriate for a particular gender (Baldwin, 1986). It seems that people choose different roles in society depending on their gender (Kamau, 2020). In this regard, the results of various studies show that women from different cultures feel better in emotional, caring, nursing, and cooperative roles (Ahmad et al, 2021), while men are more individualistic and competitive (Birindelli et al, 2019).…”
Section: Gendermentioning
confidence: 99%
“…A study by Loice (2015) argued commitment of the buyer–supplier relationship determines the procurement performance of entities in Kenya. Despite of the emphasis, Kamau (2013) realized commitment of buyer–supplier relationship is vital for the performance of large manufacturing entities in Kenya is not well appealing. Therefore, based on those findings, the study focused on the influence of commitment of buyer–supplier collaboration on the procurement performance rather than the entire organizational performance to uncover what exactly prevails in the context of Tanzania.…”
Section: Background To the Study Problemmentioning
confidence: 99%