Damage to the insular cortex can profoundly disrupt tobacco addiction in human smokers, reflected in spontaneous cessation of the tobacco habit and persistently decreased urge to smoke. Little is known concerning the neurobiological mechanisms through which the insula may control the maintenance of the tobacco habit. Emerging evidence suggests that hypocretin (orexin) transmission may play an important role in drug reinforcement processes, but its role in the rewarding actions of nicotine, considered the key addictive component of tobacco smoke, remains largely unexplored. Here we show that blockade of hypocretin transmission at hypocretin-1 (Hcrt-1; orexin-1) receptors decreases i.v. nicotine self-administration in rats and the motivation to obtain the drug. Blockade of Hcrt-1 receptors also abolished the stimulatory effects of nicotine on brain reward circuitries, as measured by reversal of nicotine-induced lowering of intracranial self-stimulation thresholds. In addition, we show that hypocretin-containing fibers innervate the insula, Hcrt-1 receptors are located on insular cells, and blockade of Hcrt-1 receptors in the insula but not in the adjacent somatosensory cortex decreases nicotine self-administration. These data demonstrate that insular hypocretin transmission plays a permissive role in the motivational properties of nicotine, and therefore may be a key neurobiological substrate necessary for maintaining tobacco addiction in human smokers.craving ͉ orexin ͉ self-administration ͉ intracranial self-stimulation C igarette smoking is one of the largest preventable causes of death and disease in developed countries, and accounts for approximately 440,000 deaths and $160 billion in health-related costs annually in the United States (1). Despite the well known negative health consequences of the tobacco smoking habit, only approximately 10% of smokers who attempt to quit annually remain abstinent after 1 year, highlighting the persistence of the smoking habit. The insula is a cortical brain region involved in processing interoceptive information related to emotional and motivational states to facilitate maintenance of physiological homeostasis (2). This brain region may also regulate the experience of conscious urges and cravings (2-4). It was recently reported that damage to the insula in human smokers resulted in a profound disruption of tobacco addiction characterized by spontaneous cessation of the smoking habit and a low urge to smoke thereafter (3). Conversely, abstinence-induced cigarette craving in smokers is highly correlated with activation of the insular cortex (5). The neurobiological mechanisms through which the insula regulates the persistence of the tobacco habit remain unclear.Nicotine is a major reinforcing constituent of tobacco responsible for the smoking habit in humans (6). In common with other major drugs of abuse, nicotine can directly stimulate reward circuitries in the brain (7), and obtaining the reward-enhancing effects of nicotine may contribute to the persistence of the tobacco ...