Role of Marketing Ethics in Sustainable Marketing

Abstract

It is imperative for companies to adopt ethical policies for sustainable marketing. The objective of the study is to analyze the marketing ethics policies adopted by companies and their roles in creating a sustainable organization. The methodology adopted is a conceptual analysis of the corporate marketing ethics policies. Various controversies and rules and regulations in ethical marketing practices are discussed. In the digital age, consumer privacy is under threat. The policies may help in developing a sustainable company. Initiatives adopted by companies towards remaining ethical and adopting sustainable marketing are highlighted. Academicians may analyze the existing policies and suggest relevant and effective marketing ethics policies. Practicing managers may evaluate the existing marketing ethics policies in their organizations and adopt policies that are effective. These strategies allow companies to adopt ethical policies and sustainable marketing research objectives and for the ethical and responsible protection of human subjects and their data.