2011
DOI: 10.1007/978-3-642-25538-0_11
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Role of Media in Mass Communication and Mass Media in China

Abstract: Abstract. China's media have grown greatly since the opening up in 1978 and 1985. Newspapers and magazines have expanded exponentially. Radio and TV stations have increased rapidly, with access in most parts of China, and the Internet is probably now a dominant medium for nearly one third of the Chinese population. Mobile phones vastly outnumber fixed phones now in China. The article talks about three aspects: role of media, mass communication and mass media in China. It points out the role in mass communicati… Show more

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