“…Pribadi et al (2022) aimed to determine the effects of service innovation on customer satisfaction, perceived service quality, and perceived value, finding a significant positive relationship between satisfaction, perceived value, and service quality with service innovation. In their study, Husin et al (2023) aimed to measure the relationship between service quality, innovation, perceived value, and customer loyalty, discovering significant effects of service quality on perceived value, innovation on perceived value, and service quality on customer loyalty. Özbekler (2019) examined the relationship between service innovation in the retail sector and perceived value, customer satisfaction, and behavioral intention, concluding that any innovation activity undertaken by a business affects its relationship with customers.…”