Role of social and non-social online media: how to properly leverage your internet presence for professional development and research

Prabhu, Vinay; Lovett, Jessica T.; Munawar, Khalid

doi:10.1007/s00261-021-03154-0

Cited by 4 publications

(1 citation statement)

References 76 publications

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“…Social media channels have always been of interest to academic organizations and educational institutions. Prabhu et al [27] reported that 85% of radiologists use social media for both private and academic practices, suggesting an approach for research using online social media with four steps, namely: (1) pick your platform(s); (2) create a profile;…”

Section: Literature Reviewmentioning

confidence: 99%

An Evaluation Study in Social Media Research: Key Aspects to Enhancing the Promotion of Efficient Organizations on Twitter

Brdesee

Alsaggaf

2021

Informatics

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As social media has shifted from traditional to modern technical patterns, organizations have sought to take advantage of the presence of beneficiaries on social networks. They may serve customers, display ads, and respond to queries on social media accounts such as Twitter. The implementation of these services required a scientific study considering: (1) how to attract beneficiaries, (2) attraction times, and (3) measurement of the impact of that attraction. This study aimed to address these three points through an analysis of data from an educational organization’s Twitter account. We found that the interaction rates with tweets increased in the evening, and we identified the best times for the organization to reach more followers. We examined five months of data (an entire semester), analyzing thousands of tweets and their associated impressions, types of responses, integration ratio, and account usage. We also discovered that the quality of tweets had an impact on attracting new followers, particularly when tweeting media such as photos, videos, and other types of content. Finally, this research serves as a resource for educational organizations on new ways to publish accounts and foster organizational growth through electronic media.

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Section: Literature Reviewmentioning

confidence: 99%

An Evaluation Study in Social Media Research: Key Aspects to Enhancing the Promotion of Efficient Organizations on Twitter

Brdesee

Alsaggaf

2021

Informatics

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Building Your Digital Presence on Social Media

Bridgeman

2023

Building Your Academic Research Digital Identity

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Is YouTube a reliable source of health-related information? A systematic review

2022

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Background YouTube is a valuable source of health-related educational material which can have a profound impact on people’s behaviors and decisions. However, YouTube contains a wide variety of unverified content that may promote unhealthy behaviors and activities. We aim in this systematic review to provide insight into the published literature concerning the quality of health information and educational videos found on YouTube. Methods We searched Google Scholar, Medline (through PubMed), EMBASE, Scopus, Direct Science, Web of Science, and ProQuest databases to find all papers on the analysis of medical and health-related content published in English up to August 2020. Based on eligibility criteria, 202 papers were included in our study. We reviewed every article and extracted relevant data such as the number of videos and assessors, the number and type of quality categories, and the recommendations made by the authors. The extracted data from the papers were aggregated using different methods to compile the results. Results The total number of videos assessed in the selected articles is 22,300 (median = 94, interquartile range = 50.5–133). The videos were evaluated by one or multiple assessors (median = 2, interquartile range = 1–3). The video quality was assessed by scoring, categorization, or based on creators’ bias. Researchers commonly employed scoring systems that are either standardized (e.g., GQS, DISCERN, and JAMA) or based upon the guidelines and recommendations of professional associations. Results from the aggregation of scoring or categorization data indicate that health-related content on YouTube is of average to below-average quality. The compiled results from bias-based classification show that only 32% of the videos appear neutral toward the health content. Furthermore, the majority of the studies confirmed either negative or no correlation between the quality and popularity of the assessed videos. Conclusions YouTube is not a reliable source of medical and health-related information. YouTube’s popularity-driven metrics such as the number of views and likes should not be considered quality indicators. YouTube should improve its ranking and recommender system to promote higher-quality content. One way is to consider expert reviews of medical and health-related videos and to include their assessment data in the ranking algorithm.

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Role of social and non-social online media: how to properly leverage your internet presence for professional development and research

Cited by 4 publications

References 76 publications

An Evaluation Study in Social Media Research: Key Aspects to Enhancing the Promotion of Efficient Organizations on Twitter

An Evaluation Study in Social Media Research: Key Aspects to Enhancing the Promotion of Efficient Organizations on Twitter

Building Your Digital Presence on Social Media

Is YouTube a reliable source of health-related information? A systematic review

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