Role of Social Media as a Soft Power Tool in Raising Public Awareness and Engagement in Addressing Climate Change

Mavrodieva, Aleksandrina V.; Rachman, Okky K.; Harahap, Vito B.; Shaw, Rajib

doi:10.3390/cli7100122

Cited by 125 publications

(92 citation statements)

References 35 publications

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“…Nowadays, social media platforms provide unlimited opportunities to the general public to discuss and share opinions about climate change without any time or geographic restrictions [2]. Moreover, social media has been widely used to prepare and recover from the critical impacts of climate change.…”

Section: Climate Changementioning

confidence: 99%

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Evidence of Climate Change Engagement Behaviour on a Facebook Fan-Based Page

Deo

Prasad

2020

Sustainability

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Climate change has become one of the most debated topics in recent times. The social media platforms have given the general public the power and propensity to share and express concerns about climate change. However, climate change awareness created on social media depends on user engagement with the contents modulated by emotions. Much has been researched in this area using Twitter, but Facebook fan-based pages have not been extensively explored in the past. In this study, we investigate the engagement behaviour of users on a Facebook fan-based page titled “Global Climate Change Awareness” by analysing user insights data for two years starting from April 2018 to April 2020. Results show that the frequency of posts made to the page did not significantly promote engagement but improved visibility of the contents to the users. Overall, fan growth was attributed more to increased post visibility that enhanced post engagement. Hashtags associated with climate change had a significant reach amongst users, but those associated with disasters where the page expressed sadness and informed users about taking precautions had the highest engagement rate. Likewise, users from developing countries, especially from the small islands, were more engaged with climate change awareness. This study did not assess negative responses from users (possible deniers of climate change) and other Facebook fan-based pages due to data privacy and stringent Facebook policy.

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Section: Climate Changementioning

confidence: 99%

“…Nowadays, climate change has become one of the most prevalent topics of discussion and has gained enormous attention in both traditional and social media [1,2]. Television, newspaper and radio outlets have been traditional mediums for discussion about climate change [3].…”

Section: Introductionmentioning

confidence: 99%

Evidence of Climate Change Engagement Behaviour on a Facebook Fan-Based Page

Deo

Prasad

2020

Sustainability

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“…In order to deepen our knowledge of the land trade context, in this section we carry out an analysis focused on two specific investment sectors: agriculture and mining. Development through growth, promoted since the end of the Second World War in 1945 and the enactment of the Marshall Plan, have been disparaged for a while [48], but has recently reached the masses, which ask for change [49]. Our current way of life, mainly based on petrol use is widely contested [50].…”

Section: Land Trade In the Agricultural And Mining Sectorsmentioning

confidence: 99%

The parable of arable land: Characterizing large scale land acquisitions through network analysis

et al. 2020

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Land is a scarce resource and its depletion is related to a combination of demographic and economic factors. Hence, the changes in dietary habits and increase in world population that upturn the food demand, are intertwined with a context of increasing oil prices and rise of green capitalism that in turn impacts the demand in biofuel. A visible indicator of these phenomena is the increase, in recent years, of Large Scale Land Acquisitions (LSLAs) by private companies or states. Such land investments often lead to conflicts with local population and have raised issues regarding people's rights, the role of different production models and land governance. The aim of this work is to show how publicly available data about LSLAs can be modeled into complex network structures, thus showing how the application of advanced network analysis techniques can be used to better understand land trade dynamics. We use data collected by the Land Matrix Initiative on LSLAs to model three land trade networks: a multi-sector network, a network centered on the mining sector and a network centered on the agriculture one. Then we provide an extended analysis of such networks which includes: (i) a structural analysis, (ii) the definition of a score, namely LSLAscore, which allows to rank the countries based on their investing/target role in the land trade network, (iii) an analysis of the land trade context which takes into account the LSLAscore ranking and the correlation between network features and several country development indicators, (iv) an analysis centered on the discover and analysis of network motifs (i.e., recurring patterns in the land trade network), which provides insights into complex and diverse relations between countries. Our analyses showed how the land trade market is massively characterized by a Global North-Global South dynamic, even if the investing power of emerging economies also has a major impact in creating relations between different sub-regions of the world. Moreover, the analyses on the mining and agriculture sectors highlighted how the role of several countries in the trade network may drastically change depending of the investment sector, showing diverse hierarchies between investor, intermediate and target countries.

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“…14 While there are some studies looking at the association between social media and public awareness and engagement with climate change, there is not extensive research on the type of information available on YouTube regarding climate change. 15 , 16 The purpose of this study was to describe the content of the most viewed climate change videos on YouTube.…”

Section: Introductionmentioning

confidence: 99%

Climate change on YouTube: A potential platform for youth learning

Duran-Becerra

Hillyer

Cosgrove

et al. 2020

Health Promot Perspect

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Background: Climate change is one of the most critical threats to our society. The purpose of this cross-sectional study was to describe the content of the most viewed climate change videos on YouTube. Methods: The term "climate change" was used to search on YouTube to garner a sample of the 100 most widely-viewed videos. Videos in a language other than English, or considered irrelevant, were excluded. Using a fact sheet from National Aeronautics and Space Administration, content categories were created and successively coded. Results: The mean number of views for the 100 videos evaluated was 231,140.2 views (SD= 718, 399.5) and the mean length was 12.1 minutes (SD= 24.1). Most videos were uploaded by a news source (77.0%), included a belief that climate change is happening (77.0%), and mentioned the impact of climate change on the environment (71.0%). Only one-third of the videos mentioned how to prevent climate change (33.0%). More than half focused on a specific environment and, of those, 47.2% specifically focused on cities. Compared to videos that did not focus on a specific environment, the videos with an environmental focus were more often intended for adults (87.3% vs. 53.3%, P≤0.001). Conclusion: This study highlights the need for climate change YouTube videos intended for youth. Targeting youth may lead to engagement of younger generations in climate change discourse and inspire climate action. Further research is needed to determine the effectiveness of YouTube as a platform for educational videos on climate change.

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Role of Social Media as a Soft Power Tool in Raising Public Awareness and Engagement in Addressing Climate Change

Cited by 125 publications

References 35 publications

Evidence of Climate Change Engagement Behaviour on a Facebook Fan-Based Page

Evidence of Climate Change Engagement Behaviour on a Facebook Fan-Based Page

The parable of arable land: Characterizing large scale land acquisitions through network analysis

Climate change on YouTube: A potential platform for youth learning

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