Role of Socio-Cultural Capital and Country-Level Affluence in Ethical Consumerism

Prikshat, Verma; Patel, Parth; Kumar, Sanjeev; Gupta, Suraksha; Malik, Ashish

doi:10.1007/s10551-024-05662-7

J Bus Ethics

2024

DOI: 10.1007/s10551-024-05662-7

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Role of Socio-Cultural Capital and Country-Level Affluence in Ethical Consumerism

Verma Prikshat,

Parth Patel,

Sanjeev Kumar

et al.

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2024

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Cited by 2 publications

References 66 publications

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Ethical Consumerism in Emerging Markets: Opportunities and Challenges

Kutaula,

Gillani,

Gregory-Smith

et al. 2024

J Bus Ethics

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Despite the economic, social, and environmental importance of emerging countries, most existing research into ethical consumerism has focused on developed market contexts. We introduce this Special Issue (SI) and provide a comprehensive thematic literature review considering three broad categories or aspects of ethical consumerism research, (1) contexts of ethical consumption, (2) forms of ethical consumerism, and (3) approaches to explaining ethical consumer behavior. We summarize the articles of this SI as part of the thematic literature review to provide an understanding of how these articles and this SI’s overall contribute to ethical consumerism research. Each article in this SI offers new insights into a specific field of ethical consumerism while focusing on emerging market contexts. Overall, this SI expands knowledge related to the dynamics and challenges of ethical consumerism and offers future research directions in this area.

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Ethical Consumerism in Emerging Markets: Opportunities and Challenges

Kutaula,

Gillani,

Gregory-Smith

et al. 2024

J Bus Ethics

View full text Add to dashboard Cite

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Virtuous spaces, virtual places: institutionalizing values on ethical consumerism in the Indian toy industry through field-configuring events

Nath

2024

Futur Bus J

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Focusing on India's toy industry, this study investigates how field-configuring events facilitate the institutionalization of ethical consumerism in emerging markets. Through virtual ethnographic analysis of the First India Toy Fair 2021, we examine how digital platforms enable institutional change processes. Drawing on institutional theory, we identify three key mechanisms through which the fair shaped ethical consumption practices: normative space creation, regulatory framework development, and cultural-cognitive meaning making. The fair served as a platform where stakeholders collectively defined ethical practices, negotiated quality standards, and legitimated traditional production methods within contemporary sustainability discourse. Our findings reveal how virtual field-configuring events can transcend geographical boundaries to enable broader participation in institutional change processes, while also highlighting the complex interplay between traditional craft values and modern market demands. The study demonstrates how traditional practices can provide templates for sustainable production while meeting contemporary consumer expectations. These insights contribute to understanding how ethical markets are moralized in emerging economies and how virtual spaces can support the preservation and evolution of traditional craft sectors.

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Role of Socio-Cultural Capital and Country-Level Affluence in Ethical Consumerism

Cited by 2 publications

References 66 publications

Ethical Consumerism in Emerging Markets: Opportunities and Challenges

Ethical Consumerism in Emerging Markets: Opportunities and Challenges

Virtuous spaces, virtual places: institutionalizing values on ethical consumerism in the Indian toy industry through field-configuring events

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