Role of store image and customer trust on purchase intention of private label brands
Sindhuja K,
Dr. S Vennila Fathima Rani
Abstract:The study employs a quantitative approach to explore the relationship between customer awareness, store image, customer trust, and purchase intention regarding private label brands. Data from 400 customers, gathered through convenience sampling, is analyzed using various statistical tools, including chi-square analysis, factor analysis, regression analysis, weighted average score calculation, and t-tests. Results reveal significant correlations between customer demographics and awareness of private label brand… Show more
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