The nonmonotonic behavior observed in hydrogen production from the steam reforming of higher hydrocarbons over nickel catalyst in an earlier-suggested novel circulating fast fluidized bed membrane reformer (CFFBMR) (Chen et al. AIChE J. 2003, 49 (5), 1250-1265) is extensively investigated. The investigation is carried out using kinetic model simulation at 623-823 K and 1013 kPa. Hydrogen-permselective membranes are used under cocurrent and countercurrent operations. The results show that the yield of hydrogen decreases at 623-723 K and then increases at 723-823 K. At 623 K, heptane is not fully converted, and thermodynamic equilibrium is not established. In contrast at 723-823 K, heptane is fully converted, and thermodynamic equilibrium is established. The strong methanation reaction at 723 K makes the hydrogen yield much lower, whereas at 823 K, the steam reforming of methane becomes increasingly important, enhancing the production of hydrogen. Using hydrogen-permselective membranes, the thermodynamic equilibrium limitation is "broken", and the CFFBMR performance is significantly improved. However, because of the small or negative driving force for hydrogen permeation under cocurrent operation, the hydrogen yield at 723 K is still lower. To improve this process, countercurrent operation is further investigated and found to be more efficient for hydrogen production when hydrogen-permselective membranes are used at 723-823 K. The purity of the exit hydrogen in the membranes is 90.65 and 92.83 mol % for cocurrent and countercurrent operations, respectively, at 823 K. If the sweep gas steam is further condensed, the purity of hydrogen could be as high as 99.45 and 99.59 mol %, respectively.