Role społeczne kobiet w przestrzeni publicznej i prywatnej w prasie typu people na przykładzie magazynu „Viva!” w latach 1997–2001

Abstract

The article is an attempt to define the social roles of women presented in Viva! in the years 1997‒2001. The opening of the magazine Viva! in 1997 initiated the Polish people-type press segment, which is an intermediate form between the entertainment and gossip press and true story magazines. By presenting news about people recognizable through press profiles and interviews, Viva! combines aspects of public and private lives of woman characters. This is reflected in the social roles presented by the magazine. The quantitative analysis, preceded by theoretical considerations, was performed on 763 profiles of women on the passive plane (the characters of media coverages). The content analysis allowed the author to identify the social roles of women of the media coverage. The study revealed that women featured in the magazine Viva! actively participate in public and private spaces, playing a variety of roles, including those that are classically identified with both spheres: professional and family, as well as those non-standard, related to the specificity of the magazine – the roles of relatives and affinities of famous people.