Protein kinase C (PKC) has been widely implicated in positive and negative control of cell proliferation. We have recently shown that treatment of non-small cell lung cancer (NSCLC) cells with phorbol 12-myristate 13-acetate (PMA) during G 1 phase inhibits the progression into S phase, an effect mediated by PKC␦-induced up-regulation of the cell cycle inhibitor p21 Cip1 . However, PMA treatment in asynchronously growing NSCLC cells leads to accumulation of cells in G 2 /M. Studies in post-G 1 phases revealed that PMA induced an irreversible G 2 /M cell cycle arrest in NSCLC cells and conferred morphological and biochemical features of senescence, including elevated SA--Gal activity and reduced telomerase activity. Remarkably, this effect was phase-specific, as it occurred only when PKC was activated in S, but not in G 1 , phase. Mechanistic analysis revealed a crucial role for the classical PKC␣ isozyme as mediator of the G 2 /M arrest and senescence, as well as for inducing p21 Cip1 an obligatory event for conferring the senescence phenotype. In addition to the unappreciated role of PKC isozymes, and specifically PKC␣, in senescence, our data introduce the paradigm that discrete PKCs trigger distinctive responses when activated in different phases of the cell cycle via a common mechanism that involves p21 Cip1 up-regulation.Activation of protein kinase C (PKC) 4 with phorbol esters and related natural compounds causes an array of effects on differentiation, mitogenesis, survival, apoptosis, and transformation. The diverse effects of phorbol esters both in normal and cancerous cells is due to the existence of numerous intracellular effectors, of which PKC isozymes have been the most widely characterized. The PKC family comprises 3 subfamilies that include 10 structurally related phospholipid-dependent serine/threonine kinases (1, 2). Members of the classical cPKC (␣, I, II, and ␥) and the novel nPKC (␦, ⑀, , and ) subfamilies are activated by phorbol esters and their cellular analogue, the second messenger diacylglycerol, which leads to redistribution (translocation) of the enzymes from cytosol to intracellular membrane compartments, where they phosphorylate specific substrates. The marked heterogeneity in the signaling events and cell type-specific responses triggered by phorbol esters could be explained by the distinctive pattern of expression and intracellular localization of PKC isozymes and their substrates, which ultimately results in selective pathway activation.One of the paradigms that best exemplifies the functional versatility of PKC isozymes is the regulation of the cell cycle machinery. It became evident in the last years that PKCs can impact on the cell cycle both in positive and negative manners with a strict degree of cell type and isozyme specificity. PKC isozymes have been shown to regulate the progression of cells from G 1 to S phase as well as with the transition from G 2 to M phase (3) via transcriptional, translational, and post-translational mechanisms. PKCs control the activity of cyc...