2001
DOI: 10.1002/mar.1021
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Romancing the past: Heritage visiting and the nostalgic consumer

Abstract: Over the past decade, there has been growing interest in nostalgia and consumption experiences on the part of a small group of consumer researchers. This article offers an insight into the nostalgic experiences gained through consuming history at a contemporary British living museum. The findings of the research focus on two types of nostalgic behavior, which are identified as existential and aesthetic. Differences in the nostalgic reaction are conceptualized in relation to such factors as the quantity and qua… Show more

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Cited by 173 publications
(118 citation statements)
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References 37 publications
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“…For instance, marketing and consumer behavior scholars noted organizations use nostalgia to motivate or prompt the use of specific products and services and as a tool to positively affect brand image (Funk & James, 2006;Goulding, 2001;Havlena & Holak, 1991, 1998Holbrook, 1993;Moriarty & McGann, 1983;Pascal, Sprott, & Muehling, 2002;Unger, McConocha, & Faier, 1991). Gabriel (1993) also found and acknowledged those shaping popular or consumer culture (i.e.…”
Section: Introductionmentioning
confidence: 99%
“…For instance, marketing and consumer behavior scholars noted organizations use nostalgia to motivate or prompt the use of specific products and services and as a tool to positively affect brand image (Funk & James, 2006;Goulding, 2001;Havlena & Holak, 1991, 1998Holbrook, 1993;Moriarty & McGann, 1983;Pascal, Sprott, & Muehling, 2002;Unger, McConocha, & Faier, 1991). Gabriel (1993) also found and acknowledged those shaping popular or consumer culture (i.e.…”
Section: Introductionmentioning
confidence: 99%
“…For those who have 'lived' memories of the past (Davis 1979;Goulding 2001), the museum revives those memories. The museum becomes a workshop of identity and 'self-discovery' (Poulot 1994) where, upon turning the pages of their diary, participants recall their 'inspiring' or/and 'despairing' (Bonnell and Simon 2007) past.…”
Section: Nostalgia and The Museummentioning
confidence: 99%
“…Based on visitors' individual and collective narratives of self (Brown and Humphreys 2002), such a workshop can create a variety of conflicting feelings of happiness, sadness, loss, reunion, rejuvenation, aging, pity, fear, pride, shame, guilt, absurdity, hope, esthetic pleasure, and recreation, to name but a few. These diverse feelings can also occur for those who have 'vicarious' experiences of the past (Davis 1979;Goulding 2001). For this second group, the past is only an 'imagined fabrication' based on the "objects, images and texts which can be seen as powerful talismans of how things used to be" (Shaw and Chase 1989, 9).…”
Section: Nostalgia and The Museummentioning
confidence: 99%
“…The commercialization of nostalgia has become the big business of the actual leisure industry (Goulding, 2001). According to the consumerbehaviour literature, nostalgia is described as a desire that tourists of developed countries feel due to their need of running away from modernity (Pociovalisteanu and Niculescu, 2010).…”
Section: Romanticismmentioning
confidence: 99%
“…Tourists are searching for reliving the past at least during the time they spend visiting the site (Ashworth and Tunbridge, 1990, p.10;Chhabra, 2010;Goulding, 2001). In this aspect, nostalgia is related to identity meanings as it connects visitors with their roots and origins (Misiura, 2006, p.17).…”
Section: Romanticismmentioning
confidence: 99%