2023
DOI: 10.1038/s41533-023-00333-y
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Romanian young adult perceptions on using heated tobacco products following exposure to direct marketing methods

Abstract: Heated tobacco products have a rapid uptake, especially among young people, mostly where advertising is unregulated, as is the case in Romania. This qualitative study explores the influence of direct marketing methods of heated tobacco products on young people, their perception and behaviour towards smoking. We have carried out 19 interviews with smokers of heated tobacco products (HTPs) or/and combustible cigarettes (CCs) or non-smokers (NS), aged 18–26. Using the thematic analysis, we have identified three o… Show more

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Cited by 8 publications
(3 citation statements)
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“…Otherwise, our results may present an optimistic outcome concerning the relatively low degree of addiction even in those starting smoking before entering university and taking into consideration the growth in consuming heated-tobacco products(HTP) as Romania is the second European country reporting the use of HTPs [37,38]. This perspective is confirmed by studies including Romania as being the 9th EU member state on smoking prevalence and 10th on pack-year prevalence but persisting on a descendent trend in contrast to other Eastern European countries like Bulgaria or Greece [39,40].…”
Section: Smoking Prevalencementioning
confidence: 86%
“…Otherwise, our results may present an optimistic outcome concerning the relatively low degree of addiction even in those starting smoking before entering university and taking into consideration the growth in consuming heated-tobacco products(HTP) as Romania is the second European country reporting the use of HTPs [37,38]. This perspective is confirmed by studies including Romania as being the 9th EU member state on smoking prevalence and 10th on pack-year prevalence but persisting on a descendent trend in contrast to other Eastern European countries like Bulgaria or Greece [39,40].…”
Section: Smoking Prevalencementioning
confidence: 86%
“…29 In addition, the tobacco industry markets HTPs to young males as clean and sophisticated alternatives to conventional cigarettes with less odor and harmfulness. 8,18 Although nontobacco users are generally well aware of the risks of tobacco use even when exposed to tobacco marketing, 30 the marketing messages may have a greater impact, particularly on populations vulnerable to tobacco marketing, such as young males or those with lower education.…”
Section: Discussionmentioning
confidence: 99%
“…Factors influencing experimentation include associating with peers who have tried e-cigarettes and assuming that this will lead to stopping the habit. The decision to use heated tobacco products is influenced by legislative gaps, product attractiveness, and perceived less harmful effects [71,72]. The colors represent the delimitation of the study: dark gray represents the first part of the table where I have type of study, methods, population and references displayed on vertical, and the light gray line referring to category of issues treated, main findings and percentage are for all studies listed up, listed on the horizontal.…”
Section: Use Of Tobacco and Tobacco-like Productsmentioning
confidence: 99%