“…Indeed, across Europe one can find a long standing interest in Scottish focused culture (Dietler, 1994). Hesse (2011aHesse ( , 2011b has noted a significant number of non-Scots involved in Highland Games, or (bag) Pipe Bands. Hesse argues that media outputs such as Braveheart and Rob Roy and more recent material such as Outlander, a series of Scottish cultural themed novels written by Diana Gabaldon and now also a TV series, have created significant interest in all things Scottish.…”