The present investigation explores the transient magnetohydrodynamics gravity‐driven flow of a viscous, incompressible, electrically conducting fluid past a permeable exponentially accelerated vertical plate in the presence of thermal radiation and suction. Due to several applications in different areas, the influence of Hall current, Dufour number, heat source parameter, and chemically reactive species diffusion are vital and are incorporated in the study, which is the novelty of the present work. The model equations are derived and resolved by utilizing an analytical technique called the Laplace transform procedure. Various properties of the flow due to the influence of different vital parameters have been depicted with the help of graphs. The computed gradients of velocity, temperature and concentration are presented in tabular form. The Hall parameter is observed to strengthen the secondary flow while diminishing the primary flow. Dufour number and heat source parameter enhance the fluid temperature and velocity profiles while the heat sink declines them. Enhancement of the acceleration parameter significantly amplifies the primary skin friction coefficient. Suction boosts the heat transport as well as the mass transport rates at the surface of the plate, whereas injection declines them. Further, the Dufour number causes a significant reduction in the Nusselt number and magnitude of the secondary skin friction coefficient. The practical applications of the current research are the design of aircraft, cooling of microchips, Hall accelerators, separation of isotopes and many more.