2020
DOI: 10.1155/2020/6267031
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Rough Kansei Mining Model for Market-Oriented Product Design

Abstract: Companies need to develop new products towards customer's satisfaction in order to survive in the boom and bust cycle in todays’ economy. The capturing of customer satisfaction depends on customer needs, and generally, understanding emotions has a challenge for designers. Kansei engineering is a type of methodology to help customers and designers analyze needs and emotion for the new product development. Producing new product design with Kansei data increases customer satisfaction and helps to reach market goa… Show more

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Cited by 13 publications
(8 citation statements)
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“…To propose practical methods, it is necessary to outline the basic design innovation process. Improving user satisfaction is the ultimate goal of continuous product innovation [ 2 ]. Therefore, better services and products must start by analyzing user needs [ 3 ].…”
Section: Introductionmentioning
confidence: 99%
“…To propose practical methods, it is necessary to outline the basic design innovation process. Improving user satisfaction is the ultimate goal of continuous product innovation [ 2 ]. Therefore, better services and products must start by analyzing user needs [ 3 ].…”
Section: Introductionmentioning
confidence: 99%
“…Some emotional design methods explore the user's emotional image information and converts it into product design elements. Kansei engineering (KE) is the most reliable and useful in dealing with the user's emotional needs [7], and many scholars have applied this method in industrial fields such as automobiles [8], clothing, furniture [9], mobile phones [10], computers [11] and electric bicycles [12]. Scholars have been using the KE method to study the relationship between physical attributes and emotions [13]; the current research of KE mainly focuses on the aspects of constructing relevant research theories and methods with the help of various smart tools to solve the emotional reactions between individuals and products.…”
Section: Introductionmentioning
confidence: 99%
“…The consumption pattern in today's product-consuming market has moved from a rational desire for product function to a psychological demand for emotional expression [1].…”
Section: Introductionmentioning
confidence: 99%