“…First, a PES shares a fundamental proposition with the NRBV in that ''to the extent [that] these practices are tacit, casually ambiguous, firm specific, socially complex, path dependent, and value adding for consumers, they may provide advantage'' (Aragon-Correa and Sharma, 2003, p. 74). In fact, the adoption of a PES results in a substantial competitive advantage due to (process-driven) cost advantages (Aragon-Correa and Sharma, 2003;Hart, 1995;Hart and Ahuja, 1996;Klassen and Whybark, 1999;Majumdar and Marcus, 2001) and (product-driven) differentiation advantages (Hart, 1995). A long-term, sustainable advantage lies in the resource configurations that managers build using a PES (Aragon-Correa and Sharma, 2003;Christmann, 2000).…”