“…Barefoot running has been a very popular topic in books, magazines, websites, as well as in scientific research (e.g. Hsu, 2012;Jenkins & Cauthon, 2011;Rothschild, 2012b), and almost every major shoemaking company has started marketing a minimalist or barefoot-like shoe line. New minimalist shoe companies are continually emerging (Altman & Davis, 2012a), to the point that in 2011 this market accounted for 8% of total running shoe sales in North America (Less Shoe, More Sales, Footwear Insight, 2011).…”