2016
DOI: 10.1080/09593969.2016.1182934
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Running for pleasure or performance? How store attributes and hedonic product value influence consumer satisfaction

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Cited by 20 publications
(26 citation statements)
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“…Regarding the non-significance of the other store atmosphere elements, the results corroborate Van Rompay et al (2012), who indicate that, for task-oriented buyers, environment variables that do not have a direct impact on their behavior or are less influential, thereby suggesting that task-oriented shoppers are not positively affected by nonfunctional aspects of store design. This coincides with Ladeira et al (2016), in which the relationship between utility value and satisfaction was not significant. This result was also noticed for hedonic consumers, since hypotheses H7a and H7b (except for display), which tested the moderating effect of consumer motivation on the store atmosphere variables' relationship with consumer satisfaction and service was not significant.…”
Section: Discussionsupporting
confidence: 75%
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“…Regarding the non-significance of the other store atmosphere elements, the results corroborate Van Rompay et al (2012), who indicate that, for task-oriented buyers, environment variables that do not have a direct impact on their behavior or are less influential, thereby suggesting that task-oriented shoppers are not positively affected by nonfunctional aspects of store design. This coincides with Ladeira et al (2016), in which the relationship between utility value and satisfaction was not significant. This result was also noticed for hedonic consumers, since hypotheses H7a and H7b (except for display), which tested the moderating effect of consumer motivation on the store atmosphere variables' relationship with consumer satisfaction and service was not significant.…”
Section: Discussionsupporting
confidence: 75%
“…Thus, aspects such as cleanliness, sales area, external appearance, variety of products exposed, lighting, and color are related to the variety of products and the ease of finding them. These can be considered as tangible attributes of the store (Ladeira, Nique, Pinto, & Borges, 2016). The utilitarian is motivated by qualities such as safety, quality, function, and value for money.…”
Section: Consuming Motivations and The Store Atmospherementioning
confidence: 99%
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“…Such an evaluation emanating from the product considered, but also the store attributes in which this takes place, e.g. tangible store attributes have been found to positively impact on utilitarian (rather than hedonic) value, while intangible store attributes impacted only on hedonic product value [39]. Similarly, in line with the hedonic and utilitarian dimensions of products [4], hedonic shopping experiences describe the sensations, whereas utilitarian shopping experiences describe the functions facilitated, during the decision making process.…”
Section: Literature Reviewmentioning
confidence: 99%