Edinburgh Research ExplorerContesting the austerity and 'welfare reform' narrative of the UK Government Citation for published version: Wiggan, J 2017, 'Contesting the austerity and 'welfare reform' narrative of the UK Government: Forging a social democratic imaginary in Scotland' International Journal of Sociology and Social Policy, vol. 37, no. 11/12,
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Take down policyThe University of Edinburgh has made every reasonable effort to ensure that Edinburgh Research Explorer content complies with UK legislation. If you believe that the public display of this file breaches copyright please contact openaccess@ed.ac.uk providing details, and we will remove access to the work immediately and investigate your claim. The narrative of successive UK Governments is that austerity and punitive welfare reform is necessary. This paper examines how the Scottish Government has articulated and communicated a counter hegemonic welfare state imaginary and unpacks the concepts and traditions it draws upon.
Design/methodology/approachThe study draws together a decentred governance perspective that emphasises ideational tradition for understanding (re)construction of governance (Bevir, 2013: 27) with a Critical Discourse Analysis method to examine how particular welfare interpretations and representations are carried into the policy and public arena. Scottish Government documents are deconstructed to interrogate the ideas and form of the emergent social democratic discourse and its relation to the Independence Referendum and shifting welfare governance.
FindingsIn response to changing socio-economic-political contexts the Scottish Government has developed a distinct discourse of welfare modernisation. Fusing (civic) nationalism with social wage and social investment concepts rooted in British and Scandinavian social democratic traditions, their discourse conjures up imaginaries of a credible prosperous, egalitarian welfare state future. Depictions of poverty and weak economic performance as originating in welfare structures and claimants' agency are reinterpreted as consequences of the maldistribution of power and resources between groups and constituent countries of the UK.
Originality/valueThe paper provides original analysis of the discourse used to communicate the ideas and traditions underlying the Scottish Government's welfare state vision. It is of value to those interested in how a social democratic governing party within an ostensibly liberal welfare regime has renewed its approach through weaving together particular social democratic concepts.1