Rural Communities and Pervasive Advertising

Abstract

Digital signage is most commonly seen in urban environments, targeting large, broad groups of viewers. We believe that there is also a role for pervasive technology in smaller communities, including in rural areas that are typically late to receive the benefits of new technologies. This chapter describes a recent pervasive advertising display deployed in Wray, a village in North West England, which was developed with the involvement of community members and evaluated in the wild. Our research contributes an exploration of rural communities as a site for pervasive digital signage, including our experiences relating to the design of the display and findings relating to its use in the community.

[Invited Paper] Content Scheduling and Adaptation for Networked and Context-Aware Digital Signage: A Literature Survey

“…DS can also be used in rural areas. WrayDisplay 89) is an attempt to share news and information about rural communities in rural areas.…”