As we move further into the new era, social, economic, and cultural changes have taken place in rural areas in China. In particular, the huge centripetal force of new-type urbanization has promoted the transformation from rural to urban patterns. In order to further balance the differences between urban and rural development, and to solve the practical problems of insufficient rural development, the rural revitalization strategy came into being. This strategy has become a major decision-making deployment to win a new era of building a well-off society in an all-round way. The development of rural mass sports is conducive to improving the village public exercises service system. Therefore, the purpose of this article is to take the rural revitalization strategy as the background and the current situation of rural sports development as the research object. By combing and analyzing the current situation and existing problems of rural sports, a practical solution is proposed. This research uses literature and experimental research methods, and analyzes specific problems. By comparing the data on the circumstances of village exercises development, a conclusion is drawn. The research results show that, on the one hand, the sound development of rural sports can significantly optimize the rural industrial structure, increase the consumption level of rural residents, and stimulate rural economic growth; on the other hand, the development of rural sports can help promote group exchanges and promote rural civilization Construction, improve the comprehensive literacy of villagers.