“…In Bulgaria there has been a stable development of sustainable tourism (Doncheva, 2019;Vodenska, 2020). Slovakia has experienced positive changes in the development of sustainable tourism in almost all its territory (Štefko et al, 2018), Slovenia needs institutional support to develop sustainable tourism (Korez-Vide, 2017), Estonia has made rapid progress with a focus on rural tourism development (Ruukel et al, 2020), in Hungary the development of tourism is a strategic objective that needs the involvement of the authorities in order to reorganize the sector especially in rural areas (Lakner et al, 2018), Lithuania needs a long-term strategy in this sense (2019), Latvia promotes slow tourism as a form of sustainable tourism (Serdane, 2020), being one of the greenest European states hence with a high potential to practice sustainable tourism (Eglite & Kaufmane, 2019), while in Croatia the instrument for the development of sustainable tourism is the rural environment without the process being fully realized (Kantar & Svržnjak, 2017). Ana (2017) has studied tourism in the new EU member states from the date of accession until 2014 and agrees that the new member states, in this case the CEE countries, do not have the ability to compete with key players on the European tourism market -France, Spain, UK, Italy, Germany -as they are new destinations, untapped and not yet known, and Poland, Czech Republic and Croatia are the most attractive countries in terms of tourism in the region.…”