Rural tourism in India: case studies of resilience during crisis

Aithal, Rajesh K.; Anil, R.K.; Angmo, Dechen

doi:10.1108/whatt-08-2022-0104

Cited by 7 publications

(5 citation statements)

References 26 publications

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“…This conceptual paper used an exploratory epistemological qualitative case study approach to investigate family succession in small-to-medium-sized wineries in Victoria, Australia. Case studies are often used in as a valid method for collecting data in tourism research (Aithal et al ., 2023; Morrison, 2023; Strestha and L'Espoir Decosta, 2023). A case study approach allows the investigator to delve deep into contemporary real-life situations and explore individual or organisational practices through personal relationships (Yin and Campbell, 2014).…”

Section: Methodsmentioning

confidence: 99%

Family business succession: opportunities from the Victorian wine industry

Strickland,

Ratten

2023

JFBM

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PurposeThis paper aims to examine the opportunities of continuous family succession in operating small-to-medium-sized wineries (SMWs) in Victoria, Australia.Design/methodology/approachUsing case studies from Victoria, an exploratory qualitative approach was used to explore the benefits of continuous family succession in this conceptual paper. This included interviewing participants from wineries about their perceptions about family business succession. Themed analysis was applied to highlight the findings and overall conclusions about why the wine industry was affected more than other industries with regard to family business succession issues.FindingsThe three main findings of this study include family succession is extremely important in building a story customers can relate to; family reinvestment opportunities for financial sustainability and innovation of the winery and family succession for future employment and legacy. These three findings highlight the way family business succession is integral to the successfulness of the wine industry.Practical implicationsSmall-to-medium-sized wineries (SMWs) have many challenges including long-term financial sustainability and innovation opportunities. To assist in overcoming these challenges, the findings suggest winery owners need to create lasting legacy through story-telling, competitive advantage and family linkage (succession). This will assist wineries to create marketing campaigns focussing on family succession and brand attachment, seven opportunities for family reinvestment and innovation leading to financial sustainability and competitive advantage.Originality/valueThere is little research investigating family succession in the Victorian wine industry even though it is common practice and essential to marketing and communication campaigns. This paper supports continuous family succession as a legitimate marketing technique and long-term financial sustainability and innovation for small-to-medium-sized wineries (SMWs) through reinvestment opportunities. This is the first time small-to-medium-sized wineries have been defined as SMWs and reinvestment opportunities have been identified by wine stakeholders.

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Section: Methodsmentioning

confidence: 99%

Family business succession: opportunities from the Victorian wine industry

Strickland,

Ratten

2023

JFBM

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“…Various ways to strengthen the resilience of tourist villages to encounter external shocks such as the COVID-19 pandemic have been implemented in many countries, which can be used as lessons learned. In India, three approaches have been taken by rural tourism to face and survive the COVID-19 crisis: (1) a good team to support the business, (2) increased digital engagement, and (3) diversification of their customer base (Aithal et al, 2023). In Italy, the resilience of tourist villages is formed through the participation of local tourism managers who are strengthened by flexibility, inclusiveness, integration, and the ability to achieve the goals of economic sustainability and development prospects through new, creative, and innovative ways (Ivona et al, 2021).…”

Section: Defining Resiliencementioning

confidence: 99%

Measuring the resilience of rural tourism in Indonesia using the Adjusted Mazziotta-Pareto index

Ariyani,

Fauzi

2024

J. Infras. Policy. Dev.

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Rural tourism plays a crucial role in rural development in Indonesia by providing employment opportunities, livelihood, infrastructure, cultural preservation, and environmental preservation. However, it is prone to external shocks such as natural disasters, public health events, and volatility in the national and global economy. This study measures the resilience of rural tourism to external shocks caused by the COVID-19 pandemic in 24 rural tourism destinations in Indonesia covering four years from 2019 to 2022. A synthetic composite index of the Adjusted Mazziotta-Pareto index (AMPI) is used to measure rural tourism resilience followed by clustering analysis to determine the typology of the resilience. The AMPI measure is also compared with the conventional Mazziotta-Pareto index (MPI) method. The resilience index is composed of capacity and performance components related to resilience. The results show that in the first year of COVID-19, most tourism villages in Indonesia were severely affected by the pandemic, yet they were able to recover afterward, as indicated by positive differences in the AMPI index before and after COVID-19. Thus, rural tourism villages in Indonesia have a strong capacity and performance to recover from pandemic shock. Lessons learned from this analysis can be applied to policies related to rural tourism resilience in developing countries.

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“…The survival of rural tourism by developing effective crisis and resilience management strategies during pandemic situations The article by Aithal et al (2023) shows how organizations involved in rural tourism in India managed during the Covid-19 pandemic. Three organizations engaged in rural tourism were Rural tourism and socioeconomic development identified, and their responses to the challenges arising from the pandemic were studied, which contributes to the broad themes of resilience strategy and crisis management.…”

Section: Community-driven Wine Tourism Set In the Broader Context Of ...mentioning

confidence: 99%

“…The article by Aithal et al . (2023) shows how organizations involved in rural tourism in India managed during the Covid-19 pandemic.…”

Section: The Survival Of Rural Tourism By Developing Effective Crisis...mentioning

confidence: 99%

Conclusion: how could rural tourism provide better support for well-being and socioeconomic development?

Singh

Parahoo

Ayyagari³

et al. 2022

WHATT

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PurposeThis concluding paper summarizes the articles presented in this issue and the significant themes that emerged from the authors' contributions. The main objective of this theme issue on rural tourism is to examine different facets of rural tourism that are critical to short-term recovery as well as long-term sustainable development.Design/methodology/approachThis article draws on the findings of the papers and revisits the question: how could rural tourism provide better support for well-being and socioeconomic development?FindingsThe papers in this issue can be classified into one of three clusters: (1) cultural traditions; (2) support for rural tourism service providers and (3) embracing new technologies. In addition to classifying these papers, the authors propose a conceptual framework to achieve sustainable rural tourism and development comprising four critical success factors for sustainable rural tourism and development.Originality/valueThe main objective of this theme issue is to examine different facets of rural tourism that are critical to short-term recovery as well as long-term sustainable development. Here the authors summarize the findings and propose a conceptual model for the benefit of managers. The authors think that the model could be helpful in designing a strategy for developing sustainable rural tourism projects. It includes reference to (1) stakeholder engagement and support for capacity-building, (2) gradual and organic growth processes, (3) valorization of sociocultural traditions and preservation of cultural heritage and (4) leveraging digital technology in marketing strategy.

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Rural tourism in India: case studies of resilience during crisis

Cited by 7 publications

References 26 publications

Family business succession: opportunities from the Victorian wine industry

Family business succession: opportunities from the Victorian wine industry

Measuring the resilience of rural tourism in Indonesia using the Adjusted Mazziotta-Pareto index

Conclusion: how could rural tourism provide better support for well-being and socioeconomic development?

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